Birmingham Legion - MKT 595
In my Client-Based Marketing Consultation Project course, my group and I worked with Birmingham Legion, the professional soccer team based in Birmingham, to increase fan engagement on social media.
To increase fan engagement on Instagram, our group came up with and pitched a #THISORTHATTUESDAY campaign to Birmingham Legion leadership. This or That Tuesday graphics would be posted to the story (the blank one first) so that fans can vote or repost with their answers... then another graphic would be posted that features a player and his answer(s) to the poll. We planned 52 polls (one per week), with some only having one question and with others having more than one. It was my responsibility to create the template to present to Birmingham Legion. I included two examples of polls with more than one question and one example of a poll with only one question.
